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The Best Reasons To Start A Special Events Business

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The special events industry has grown enormously over the past decade. According to recent research conducted by Dr. Joe Goldblatt, CSEP (Certified Special Events Professional), spending for special events worldwide is $500 billion annually. Goldblatt is the founder of International Special Events Society (ISES), the founding director of the Event Management Program at George Washington University, and co-author of The International Dictionary of Event Management. "Suffice it to say, the marketplace is large enough to support and sustain your endeavor," says Goldblatt. "If you're working in one special events area, there are many directions in which you can expand. If you're just entering the profession of special events, there's a lucrative market awaiting you on many fronts."

What's Inside Introduction Target Market Startup Costs Operations Income and Billing Marketing and Resources More articles on event planning ยป According to Goldblatt's research, profits in this industry continue to rise. Just a few years ago, Goldblatt says, the average profit margin for an event planning entrepreneur was around 15 percent. His most recent studies, however, show profit margins can be as much as 40 percent. He attributes the industry's good health to several factors, including the improved economy and the trend of corporate America to outsource their meeting planning functions. What Is Event Planning? This question breaks down into two questions: What kinds of games are we talking about? And, what is event planning?

First things first. Generally speaking, special events occur for the following purposes:

Celebrations (fairs, parades, weddings, reunions, birthdays, anniversaries) Education (conferences, meetings, graduations) Promotions (product launches, political rallies, fashion shows) Commemorations (memorials, civic events) This list isn't an exhaustive one, but as the examples illustrate, individual events may be business related, purely social or somewhere in between.

Now we move to the second question: What is event planning? Planners of an event may handle any or all of the following tasks related to that event:

Conducting research Creating an event design Finding a site Arranging for food, decor, and entertainment Planning transportation to and from the event Sending invitations to attendees Arranging any necessary accommodations for attendees Coordinating the activities of event personnel Supervising at the site Conducting evaluations of the event How many of these activities your business engages in will depend on the size and type of a particular event, which will, in turn, rely on the specialization you choose.

Why Do People Hire Event Planners? This question has a simple answer: Individuals often find they lack the expertise and time to plan events themselves. Independent planners can step in and give these special events the attention they deserve.

Who Becomes An Event Planner? Planners are often people who got their start in one particular aspect of special events. Business owner Martin Van Keken had a successful catering company before he decided to plan entire events. Many other planners have similar stories. This explains why planners often not only coordinate full events but may, also, provide one or more services for those events.

Event planners may also have started out planning events for other companies before deciding to go into business for themselves. Joyce Barnes-Wolff planned in-house events for a retail chain for 11 years and then worked for another event planning company before striking out on her own.

Becoming Certified Consider getting a degree or certificate from a local university in event planning or management. A list of colleges and universities offering educational opportunities in this field is available from Meeting Professionals International (MPI).

Also, consider working to become a CSEP (Certified Special Events Professional) or CMP (Certified Meeting Planner). These designations are given out by ISES and MPI, respectively. Many corporations and some members of the general public look for these designations when hiring planners. Because of the research and study, it takes to become a CSEP or CMP; clients know that these planners are professionals.

Celebrate Romance With Class

The holidays are the perfect time to invite your special someone to a dinner show. More than having the usual candlelit dinner, a romantic dinner show for two will make this event extra memorable. To help you celebrate romance with class, you could check out the dinnershow that Aalsmeer artists could prepare for you.



You could opt for a Christmas dinnershow filled with love. Feel the presence of love during the Yuletide season with a story about lovers believing in the mistletoe tradition. Aalsmeer artists also showcase their acting and singing prowess in a romantic comedy inspired by the Nativity.



A romantic dinner show for two is one of the best gifts that you could give to your loved one. Aside from the sumptuous feasts and entertaining show, you would also get the most romantic atmosphere that Aalsmeer artists could offer. Imagine eating dinner with your partner and watching a romantic dinner show that would sweep you off your feet. Expect a lot of dancing, too, and an ambiance that would surely cap off your evening right.








You can choose to have your own motif for a special package for two. For an affordable price both of you could dine out under the stars and get all mushy with violin and singing. This is also the perfect place and time for men to propose to their girlfriends. For other couples, Aalsmeer artists also offer anniversary songs and dinner shows so that they could reminisce the time when they first met their loved one.



A romantic Christmas dinner show is also your best bet if you want to hit two birds with one stone. You could opt to have dinner in an open space lit by twinkling Christmas lights. You could also have a snow-themed romantic dinner show for two. Feel as if you are in Winter Wonderland with the Aalsmeer artists.



Another favorite theme and dinner show in Aalsmeer is the Nutcracker. Dine and watch the entertainers sing, act, dance while performing the musical The Nutcracker. There will be souvenirs for couples as well. You could also give a card to your loved one, which could be designed with the white and red motif.



Lastly, what Christmas dinner wouldnt be complete without Santa Claus and his elves? This may not be romantic to most peoples standards, but it ensures that your moment with your loved one is fun and full of life and laughter.