Food Packaging Branding- Important Point of Choice
Have you ever been to grocery with the intention of buying between packaged foods items between5 to 6, only to discover that you walked out of the store with full cart; that is point of choice? Point of choice is the situation that happens when a consumer or buyer take action. The step of moving from checking the product to the process of buying it point of choice. The main difference between public relations and advertising that are designed to generate public awareness about the product, and point of choice is that the latter is focused on immediate response towards a purchase.
Consumers make decisions at the point of choice, in which case the need to purchase is likely to be attributed to attractive packaging. Therefore, the viewing space at the checkout is considered by Premium point of sale. Showrooms are sought by manufacturers of food and beverages.
He has not added these additional items to the basket because he responds to an advert. It was added because something compelled him to take action while he was in the store. He is looking for something interesting for dinner or dessert. Or he just like looked liked the product the packaging look like at the moment. If you market products that are sold on shelf in a retail environment, packaging is an essential point of your choice. Ask yourself these questions:
Does the packaged product call for attention? Is there any difference between the product and the others on the shelf?
If somebody should pick it up, will the packaging engage the consumer, thereby compel him to buy? Doe the label has enough information for the consumer?
Are the graphic designs appealing and does it portray what the product is all about?
We choose with our eyes and our feelings. If it looks good, we hope the taste is good. If there is an ingenious and convincing story that shows that the product is local, the company is owned by farmers, or is there anything special about the recipe that gives us a reason to try more. The design of food packaging needs glamour, taste descriptors and a good story that will make it authentic.
Every consumer would want to know about the packaged products where it comes from, how they are made, who is behind the production? For these reasons the food must be tempting, unique, interesting and, of course, really delicious.